Los puntos sobresalientes de un plan de Marketing de Ciudades se centran en los siguientes puntos claves:
- Metodología adecuada para definir y comunicar los objetivos comunitarios
- Claridad en la visión de quiénes habitan la comunidad.
- Precisión en los objetivos comunitarios
- Compromiso de los habitantes de la comunidad con los objetivos planeados.
- Responsabilidad Social de quienes habitan la comunidad
- Liderazgo y conducción de quiénes representan a la comunidad
Si no tiene en cuenta los puntos anteriores y usted realiza alguna acción de comunicación, lo que usted estará haciendo será un simple plan de publicidad o promoción de la Ciudad y el propósito del mismo finaliza la campaña terminó.
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